Top 5 Drawing & Coloring Apps in South Africa for Q2 2022

In Q2 2022, the top five drawing and coloring apps in South Africa showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios experienced a steady weekly revenue, peaking at around $482 in the first week of April and seeing a slight dip to approximately $353 by mid-June. The app's weekly downloads started at 1.5K in late March and saw a decline, bottoming out at 620 in late May before rebounding to 1.1K by the end of June. Weekly active users mirrored this trend, starting at 7.5K in late March, dipping to 4.8K by mid-May, and rising again to nearly 6K by the end of the quarter.

Colorfy: Coloring Book Games, also from Wildlife Studios, showed a more fluctuating revenue pattern, starting at $333 in late March, peaking at $495 in early April, and declining to around $260 by mid-June. Weekly downloads for the app started at 904 in late March and saw a downward trend, hitting a low of 507 in late May, before slightly recovering to 683 by the end of June. The app's weekly active users followed a similar pattern, starting at 2.4K, dipping to around 1.7K in late May, and rising back to nearly 2K by the end of June.

AntiStress Adult Coloring Book by ROMAN SAFRONOV had a notable peak in revenue of $450 in late April, with fluctuations throughout the quarter, ending at just $54 by the end of June. The app’s download numbers were minimal, with only a few instances of activity, peaking at 10 downloads in late March and early June.

Colorgram: Adult coloring book from 4 Axis Solutions (Pvt) Ltd showed consistent weekly revenue, ranging from $179 to $350 throughout the quarter. However, there were no reported downloads or active users during this period.

Disney Coloring World by StoryToys Limited displayed varied revenue patterns, starting at $240 in late March, peaking at $315 in late June, and fluctuating throughout. Weekly downloads began at 2.3K in late March, saw a decline to around 1K by late May, and then rebounded to 1.4K by the end of June. The app’s weekly active users followed a similar trajectory, starting at 4.9K, dipping to 3.3K in late May, and rising again to 3.8K by the end of the quarter.

These insights highlight the dynamic nature of the drawing and coloring app market in South Africa during Q2 2022. For more detailed data and further insights, visit Sensor Tower.